16 November 2018
Malaysia is a “highly important” market for Dewar’s
Bacardi Global Travel Retail has partnered with duty free operator Eraman (owned by Malaysia Airports Holdings Berhad) to open Bar Metropole, a new Dewar’s destination bar at Kuala Lumpur International Airport 2 (klia2).
The new bar adapts the creative themes of the John Dewar & Sons Fine Scotch Whisky Emporium concept in travel retail.
The bar’s design features natural woods and contemporary copper fixtures, in-bar displays and wall fixtures that share information on Dewar’s’ heritage and production process.
The bar features a contemporary element with its on-bar, glass-domed vapour machines that transform Dewar’s premium blends and single malts into liquid vapour to provide a multi-sensory experience.
Bar Metropole’s menu includes cocktails and is complemented by additional brands from the Bacardi portfolio, including Bombay Sapphire, Grey Goose, Patrón, and Bacardí.
Bacardi Global Travel Retail Asia Pacific Director Gaurav Joshi said: “klia2 is an important location for us in the highly important Malaysian market for Bacardi, so we were determined to work closely with Eraman to create something out of the ordinary with this new bar to engage new whisky consumers.
“The design blends the character and quirky personality of the Dewar’s brand with the solid authenticity of its heritage, creating an engaging and entertaining space. It’s a great way for us to create deeper shopper engagement through the main duty free store and in the bar. We look forward to working closely with Eraman to drive performance.”
Malaysia Airports (Niaga) General Manager Zulhikam Ahmad added: “We are delighted to host the world’s first Dewar’s bar at klia2. Celebrating our 25th anniversary this year we are determined to offer travellers exciting new experiences across the airport and this innovative bar will attract passengers to spend more time at the airport, giving them an original and memorable place to enjoy a Dewar’s whisky before they fly.”