26 January 2022
Express Rail Link Sdn Bhd (ERL) will prioritise collaborations with strategic partners and focus on customer experience improvements as it enters its 20th year of service in April 2022.
In a statement on Wednesday, ERL said its train ridership had gradually increased month-on-month since the start of Phase 4 of the National Recovery Plan as more people returned to work and travelled for domestic holidays.
To accelerate its ridership recovery, ERL said it would continue its “Go Cashless” drive with more attractive offers this year in partnerships with TNG Digital Sdn Bhd (TNGD), ShopeePay and Bank Islam.
“ERL is offering a greater discount of 20% (increased from 15% during last year’s promotions) for customers who use Touch ‘n Go e-Wallet or Bank Islam cards for their cashless transactions.
“This year will also see ERL reviving its business-to-business collaborations starting with a Mini Program on the Touch ‘n Go eWallet app and relaunch train ticket sales on Malaysia Airlines’ flight booking platform as well as its travel and lifestyle digital platform, Journify, as the country gears up for the opening of its international borders,” it said.
Chief executive officer Noormah Mohd Noor said ERL’s ridership increased by 59% year-on-year in the last quarter of 2021 and it is hopeful that the cost-saving measures taken so far and new initiatives in the pipeline will put ERL back on track to recovery this year.
“We saw a steady growth of cashless transactions especially with the introduction of e-Wallets on our platform since 2016 and the relaunch of our all-new KL International Airport (KLIA) Ekspres app last year,” she said.
Today, almost 60% of ERL’s ticketing transactions are cashless, a significant jump from 39% five years ago, Noormah said.
ERL said KLIA Ekspres and KLIA Transit tickets will be offered on the new platform by end of January 2022 in time for the Chinese New Year holiday travel.
For more information on the promotions, the full train schedule and updates on the Covid-19 precautionary measures being taken by ERL, visit www.KLIAekspres.com or KLIA Ekspres Facebook.
Source: www.theedgemarkets.com
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