2 October 2017
Terengganu is targeting to woo a huge slice of the annual 70 million air travellers at the Kuala Lumpur International Airport in Sepang.
Revealing its ambitious plans, state tourism department director Tun Ahmad Faisal Tun Abdul Razak said that this could be achieved through the forthcoming ‘Joyful Malaysia @ KLIA & klia2’ promotional campaign.
The campaign, held in conjunction with ‘Visit Beautiful Terengganu 2017’ will run Friday to Sunday, between 10am and 10pm, from Friday till Oct 29.
“We will showcase the delights of Terengganu from food, beverage, dances, music, handicraft, culture, heritage and tour packages, apart from our alluring and idyllic island escapades in the South China Sea.
“This will be done at Terengganu pavilions at the foyers of both KLIA (with 25 million annual passengers) and klia2 (45 million passengers), via travel and tour agents who will be roped in along with small-and-medium enterprises.
“The idea is for local and foreign travellers passing through KLIA to experience the extravaganza of the sounds, colours and faces of Terengganu,” he said at the Duyong Marina and Resort Terengganu.
Faisal said that Malaysia Airports Berhad had consented to permit promotion of the ‘Joyful Malaysia @ KLIA & klia2’ via its internal electronic media platforms at the airport terminals.
Additionally, he said the Federal Agriculture Marketing Authority had also agreed to promote Terengganu’s agro-based produce from local entrepreneurs.
“Terengganu is targeting five million tourist arrivals this year and we have achieved half the number so far.
“The bigger picture is to assist the country towards the 36 million tourist arrivals by ‘Visit Malaysia Year 2020’ and help boost the national tourism revenue and foreign exchange,” said Faisal.
As part of the ‘Joyful Malaysia @ KLIA & llia2’ campaign, various events have been lined up as side shows including traditional song and dance performances from Terengganu’s various districts, gamelan demonstration, batik fashion parade, songket weaving and handicraft workshops, and village buskers.
“We hope these efforts will help spur the tourism and related industries, provide job opportunities and improve the socio-economy of the locals, in line with the New Terengganu Transformation initiative.
“We are confident that such unique promotions will assist Terengganu in the long term to be globally competitive,” said Faisal.