28 May 2014
THERE is some new excitement coming to klia2 – but ad agency M&C Saatchi Malaysia isn’t ready to reveal all just yet.
Hired to conduct a one-year promotional campaign by the new terminal’s operator Malaysia Airports Holdings Bhd, the ad agency has launched a series of teaser ads in print and radio since klia2′s opening on May 2.
The objective of its “2” campaign is to communicate all the things you might know or even expect from the new terminal. What’s next still remains a secret.
“We are excited about working with klia2,” said managing director Lara Hussein.
“It really is a very good terminal which aims to deliver variety and comfort to both passengers and non-passengers.”
The new terminal has over 300 shops and duty-free outlets. There will also be entertainment facilities and restaurants to attract non-passengers too.
Lara said the ad agency’s plans would be skewed towards getting customers to come to the airport for reasons more than just flying off to their destinations.
“You can definitely come to klia2 even if you are not travelling. There is so much to do there. Shop and eat!
“What we try to do in all our communication is to highlight all the good things about klia2.”
Original Source: www.therakyatpost.com