29 September 2021
To support the local small and medium enterprises (SME) affected by the COVID-19 pandemic, Atlas Vending (M) Sdn Bhd recently launched Sapot SME campaign, a multi-brand collaboration involving 13 SMEs, each from a different state in Malaysia.
In partnership with Atlas Vending, each SME placed halal-certified local favourites in Atlas vending’s machines located at the KLIA Ekspres Departure Hall in KL Sentral.
The SMEs will use the vending machines rent-free with free refilling services for the next three months starting from mid-September onwards.
Atlas Vending head of marketing and ancillary business Amy Gan said many local entrepreneurs had to scale back their business plans amidst challenges of stock logistics, rental costs and shortened operation hours.
“So we proposed to offer our vending machines as automated retail channels to help them expand their reach,” she said in a recent statement.
The Sapot SME campaign is the first phase in Atlas Vending’s upcoming rollout of the new Atlas Minit Mart concept, which offers an expanded range of products via the vending machines.
The brands participating in this campaign are Madina Food (Perlis), Nature’s Fresh (Kedah), Yee Hup Hiong Piah (Perak), TalentCook (Penang), TFN (Selangor), myEureka (Melaka), Rehan (Negeri Sembilan), Azhar Food (Johor), Tokey Sambal Hitam (Pahang), Anopokku (Terengganu), Akifcafe (Kelantan), Heera Enterprise (Sabah) and Lee Fah Mee (Sarawak).
Through the Sapot SME campaign, Atlas Vending offers an additional channel for Malaysians to conveniently access products from different states from their vending machines.
“Sapot SME is just the first phase in our planned introduction of new vending machines across Malaysia that will offer much more than the commonly sold drinks and snacks.
“Through the introduction of the Atlas Minit Mart vending machines, Malaysian consumers will be able to access a 24-hour automated
source of products they used to buy in convenience stores and mini markets,” Amy said.
The Sapot SME campaign is supported by Express Rail Link Sdn Bhd (ERLSB) as the official venue partner, lending help to strengthen SMEs through this meaningful initiative in conjunction with the recent Malaysia Day celebration on September 16, 2021.
Source: www.nst.com.my
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