27 January 2015
Through a strategic partnership between the WCT Malls and DOMedia Asia, a leading Wi-Fi advertising platform in Malaysia, brands including the retailers of the malls will have the opportunity to communicate with some 40 million shoppers and passengers annually.
Essentially, shoppers and travelers who log on to the malls’ Wi-Fi will be greeted by relevant information by advertisers and marketers, allowing them to reach their target audiences effectively.
Mr. Steven Tan, Head of Commercial & Marketing of WCT Malls, said, “We have long been providing free Wi-Fi services to our customers. Through this collaboration, we are able to further leverage on the Wi-Fi service to provide brands with a new and unique platform to communicate with their audiences.
This is in line with our commitment to continuously strive to enhance the convenience and experience of our customers and visitors at both our malls.”
Fabian Looa, Director of DOmedia Asia, said, “Our partnership with the WCT malls marks a huge milestone for WOWfi. By providing advertisers and marketers with something they actively seek, this partnership definitely delivers high value for brands.”
He continued, “The ad-supported Wi-Fi delivers an average Click Through Rate (CTR) that is ten times higher compared to standard web banners. We look forward to helping our advertisers reach out to millions of travelers and shoppers at gateway@klia2 and Paradigm Mall.”
Original Source: www.campaignasia.com
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