9 December 2015
MALAYSIA. Malaysia Airports has launched its latest ‘Indulge & Explore’ promotional campaign at Kuala Lumpur International Airport (KLIA) and klia2 terminals – rewarding travellers for shopping and dining purchases.
A key element in the new campaign is to promote environmental sustainability; travellers have the chance to become a volunteer in the six-day Panda Experience Programme, described as a “once in a lifetime” opportunity.
“The end and beginning of each year is usually a period where people are extremely focused on finding, purchasing, and giving the perfect present. Such ‘indulgences’ need not be meaningless or frivolous. It is possible to indulge and benefit from it in terms of broadening one’s horizons and experiences particularly in the area of wildlife conservation and personal wellness,” said Malaysia Airports Managing Director Datuk Badlisham Ghazali.
He added: “Malaysia Airports has always been a supporter in sustainability practices. We were the first airport in the world to incorporate a rainforest in our terminal. The Indulge & Explore Campaign is an extension of what we believe as a corporation – the need for, and the importance of sustaining our ecosystem.
“Over and above the unique experience of being a panda volunteer, we hope that the grand prize winner will share his/her knowledge and become an advocate for conservation not necessarily for pandas but for local animal species. The experience will truly be priceless.”
To be eligible for the contest, a traveller will need to spend a minimum of RM200 at any F&B or retail outlet at KLIA and/or klia2. They then scan the receipts of their purchases at one of the 14 automated e-kiosks located throughout the terminals. Shoppers will also be given the chance of doubling their entries if they use MasterCard.
Information captured at the e-kiosks will be uploaded to an off-site server computer that will randomly select a weekly winner for 13 weeks. Weekly prizes comprise seven three-day Lovina Dolphin Experience trips for two at Lovina, Bali; or six three-day New Leaf Detox Programmes for two in Koh Samui, Thailand.
Travellers will also have the opportunity to participate in augmented reality games where they can win instant prizes from a variety of participating retailers at the airports.
“As a technology company in the global payments industry, we constantly seek innovative ways to provide safe, smart and secure payments for our cardholders, especially when they shop and travel,” said MasterCard Country Head, Indonesia, Malaysia and Brunei Safdar Khan.
To further promote an understanding of conservation among Malaysians and international travellers, Malaysia Airports is organising a series of conservation awareness activities from 7 December 2015 through to 6 March 2016.
Activities include talks on wildlife conservation, personal wellness as well as educational visits to KLIA’s forest in an airport for selected groups of children to explain the importance of nature conservation.
Malaysia Airports is also bringing its exploration theme online with a digital campaign on its Indulge At Malaysia Airport Facebook page. The online campaign is supported by its Twitter and Instagram platforms.
From December to February, participants in the online contests stand to win prizes worth up to RM150 each month. Kicking off December is the “Spot The Panda” contest where participants are required to find “missing” pandas on Malaysia Airports’ mobile app. The person who finds the right number of missing pandas will win prizes.
“While the annual Indulge campaign is an important event in our marketing calendar, it is has evolved to become more than just a means for us to drive non-aeronautical revenue. We want travellers who participate to take away something meaningful – the realisation that one can indulge for a cause,” said Datuk Badlisham.
Original Source: www.moodiereport.com
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