17 January 2013
By Dermot Davitt
Malaysia Airports has launched a new airport hotel brand called Sama-Sama, which it owns and will operate at Kuala Lumpur International Airport (KLIA) and at the new low-cost terminal Klia2. The company also said it plans “to export and globalise a unique Malaysian brand” with this new hotel business.
The company said in a statement: “The launch of the Sama-Sama brand marks Malaysia Airports’ entry into the airport hotel sector and positions it as the region’s first dedicated operator of airside and landside airport hotels, reinforcing Malaysia Airports’ credentials and reputation as a world-class airport operator.”
The airport company will own and operate the five-star full-service Sama-Sama Kuala Lumpur International Airport Hotel adjacent to KLIA as well as the existing transit hotel located at the Satellite building in KLIA. The transit hotel will be rebranded as Sama-Sama Express KLIA. With the completion of Klia2, Malaysia Airports will also operate the transit hotel there under the name Sama-Sama Express klia2.
At the launch, Minister of Tourism Ng Yen Yen (delivering a speech on behalf of the Prime Minister) said: “It is heartening to note that Malaysia Airports is expanding on its repertoire of airport services to include hospitality with its Sama-Sama brand. It is always a proud moment to see a Malaysian brand grow from strength to strength and achieve success on the world stage.”
“Sama-Sama is a vital component in the overall Malaysian blueprint of exporting world-class Malaysian services. With its entry into airport hotel operations, Malaysia Airports is definitely on the runway to success to achieving this key objective.”
MAHB Chairman Tan Sri Dato’ Sri Dr. Wan Abdul Aziz Wan Abdullah said: “Not content with just providing world-class, award-winning airport services, Malaysia Airports had the vision to offer every passenger who lands at KLIA a seamless travel experience ?from the aircraft to the airport and to the hotel room. We will provide the connectivity, the convenience, the facilities and our unique Malaysian hospitality to welcome them. And so the Sama-Sama brand is born.”
He added: “The creation of the Sama-Sama brand was only realised after comprehensive consultation with stakeholders such as employees, travel industry partners and customers which include our long-term airline clients. During this process, we received positive feedback from these stakeholders who pledged to support our new brand and endeavour.”
“It is Malaysia Airports’ aim to take the Sama-Sama brand to other markets where we intend to brand and operate more airport hotels. The launch of the Sama-Sama brand today marks a step towards that vision,” added Wan Abdul Aziz.
Sama-Sama, meaning “togetherness” and “you’re welcome” is said to represent how people and cultures come together. The Sama-Sama logo depicts two hands locked in an embrace.