5 November 2012
Malaysia Airports has announced the next batch of concession awards for the new klia2, following the initial batch of awards issued in early July for the public concourse area of the departure level. This time the concessions included 24 retail, 18 food & beverage and three service outlets in different areas throughout the terminal.
An official ceremony was held last week (2 November) by Malaysia Airports to present the Letter of Offer to the 35 local successful tendering companies.
Malaysia Airports said it received an “overwhelming response” to its ambitious programme of commercial tenders for space in klia2, with over 1,600 companies attending the tender briefing sessions. These included retailers as well as food & beverage and services operators.
Tender briefings were conducted in phases with 133 different opportunities made available. Phase 1 was conducted in December 2011, Phase 2 in end February/early March 2012, Phase 3 in April 2012 and Phase 4 in May 2012. The first, second and third phases involved 27, 39 and 37 tenders respectively. The fourth phase involved 30 tenders comprising individual lots as well as packaged deals. Overall, 161 outlets had been tendered for the first day of operations at klia2.
Malaysia Airports Managing Director Tan Sri Bashir Ahmad said: “Malaysia Airports is very pleased with the tender results as it well epitomises the travel retail aspirations for klia2. The brands and products proposed by the successful bidders were also perfected by creative concepts, originality and engagement – values that are synonymous with the klia2 retail brand principles.
“All in all, the awards to local entrepreneurs encompass over 90% of awards at klia2 and 33% of the successful tenderers are completely new to the local airport commercial environment. We have secured a complementary mix of local travel retail business partners as well as new business partners to provide a vast variety of offerings as well as deliver the creme-de-la-creme of travel retail experience to our customers.
"The awards also demonstrate Malaysia Airports’ unwavering support towards the development and growth of local entrepreneurs,” added Tan Sri Bashir Ahmad.
Malaysia Airports Senior General Manager of Commercial Services Puan Faizah Khairuddin added that the commercial spaces are designed for success, balancing the needs of retailers and customers. “We will work together with retailers to stimulate customers’ senses and empower them to do things their way. There will be ample opportunities to expand on technology platforms, marketing channels, trends and services,” she said.
“Travellers will start their journey as a ‘Retail Explorer’ from the public concourse area and be ultimately pampered with more variety and choices at the airside area that is after security and immigration check points.”
Khairuddin added that the public area will feature a strong focus on food & beverage, with a wide array of dining concepts and brands, fast food outlets, lifestyle cafes, casual dining restaurants and grab-and-go counters offering local and international fare. The public concourse will also have a pharmacy and books and gifting outlets to cover the basic travel needs of passengers.
The restricted area will provide a wide range of offers from confectionery, perfumes and cosmetics, fashion and accessories, gifts and souvenirs to beauty and wellbeing as well as food & beverage.
“Travellers and visitors would be able to buy young and exciting brands such as Quiksilver, Roxy and Desigual as well as explore beauty and health prospects at The Body Shop,” Khairuddin said.
“Dining concepts vary to cater to the needs of our travellers – there will be a choice of casual dining restaurants namely PappaRich, Loaf and Bumbu Desa for travellers to enjoy a scrumptious meal leisurely. Coffee lovers would be delighted to know that Starbucks and Dome are among the offerings available. For those on the rush, we have a selection of grab-and-go concept outlets such as Baskin Robbins, Dunkin Donuts and Famous Amos. The fast food selection will include KFC and McDonald’s. Also, making a debut at klia2 is The Library, Chatime and Nonya House,” she added.
“We are well on trajectory with meeting the retail aspiration for klia2. We want to change the mind-set of travellers, making them realise that their vacation begins and ends at klia2. The other aspect to the brands and products are the exciting creative concepts, originality and engagement offered by each outlet. Ultimately, we want to engage our travellers and give them an experience that is ELITE – Experiential, Liberating, Innovative, Thrilling and Ever-changing. We will work with our business partners to ensure that they will keep coming back for more to explore klia2 as a destination,” Khairuddin enthused.
Scheduled to open in April 2013, klia2 is seeking to offer an enhanced shopping, dining and relaxation experience aimed at heightening the vibrancy of the airport.
Source: www.moodiereport.com
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