24 January 2023
Coty Travel Retail Asia Pacific has unveiled the latest edition of the ‘Around the World’ multibrand pop-up with Malaysia Airports-owned Eraman at Kuala Lumpur International Airport (KLIA).
The colourful animation highlights Coty’s Chloé and Marc Jacobs fragrance brands. It was launched in December and will run until May.
![The next stop for Coty’s ‘Around the World’ tour is KLIA, highlighting the Chloé and Marc Jacobs fragrance brands](/wp-content/uploads/coty-klia-news-01.webp)
This animation follows the introduction of an Around the World pop-up at Hainan Development Holdings-owned Global Premium Duty Free (GDF) Plaza in China last year. As reported, Around the World drove a +94% growth for Coty brands at GDF Plaza in Q2 2022 compared with the first quarter, the retailer said.
![A QR code unlocks a colourful range of virtual filters taking travellers on an augmented journey around the world](/wp-content/uploads/coty-klia-news-01b.webp)
Around the World is designed around the themes of travel and fragrance discovery. It features a curated selection of best-sellers from both brands, brought to life by a series of engaging retailtainment elements.
![A QR code unlocks a colourful range of virtual filters taking travellers on an augmented journey around the world](/wp-content/uploads/coty-klia-news-01a.webp)
A sparkling hot air balloon is the focal point of the pop-up, inviting travellers to embark on a journey with Coty’s brands. Elegant floral illustrations decorate the Chloé brand area and reflect the free-spirited femininity of the brand, while daisy graphics decorate the Marc Jacobs zone.
![Travellers can choose a bespoke message to be printed on their ribbons, which serve as accessories and souvenirs of their Around the World experience](/wp-content/uploads/coty-klia-news-01c.webp)
Elsewhere, a ribbon printing station gives shoppers custom-printed ribbons to use as bracelets or to decorate their shopping bags.
![A ribbon printing station gives shoppers custom-printed ribbons to use as bracelets](/wp-content/uploads/coty-klia-news-01d.webp)
By scanning a QR code, visitors are led to an exclusive online app which lets them take augmented reality enabled selfies with dynamic photo effects and hot air balloon filters.
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Source: www.moodiedavittreport.com
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