Around the World: Coty unveils multibrand fragrance pop-up at KLIA

24 January 2023

Coty Travel Retail Asia Pacific has unveiled the latest edition of the ‘Around the World’ multibrand pop-up with Malaysia Airports-owned Eraman at Kuala Lumpur International Airport (KLIA).

The colourful animation highlights Coty’s Chloé and Marc Jacobs fragrance brands. It was launched in December and will run until May.

The next stop for Coty’s ‘Around the World’ tour is KLIA, highlighting the Chloé and Marc Jacobs fragrance brands

This animation follows the introduction of an Around the World pop-up at Hainan Development Holdings-owned Global Premium Duty Free (GDF) Plaza in China last year. As reported, Around the World drove a +94% growth for Coty brands at GDF Plaza in Q2 2022 compared with the first quarter, the retailer said.

A QR code unlocks a colourful range of virtual filters taking travellers on an augmented journey around the world

Around the World is designed around the themes of travel and fragrance discovery. It features a curated selection of best-sellers from both brands, brought to life by a series of engaging retailtainment elements.

A sparkling hot air balloon is the focal point of the pop-up, inviting travellers to embark on a journey with Coty’s brands. Elegant floral illustrations decorate the Chloé brand area and reflect the free-spirited femininity of the brand, while daisy graphics decorate the Marc Jacobs zone.

Travellers can choose a bespoke message to be printed on their ribbons, which serve as accessories and souvenirs of their Around the World experience

Elsewhere, a ribbon printing station gives shoppers custom-printed ribbons to use as bracelets or to decorate their shopping bags.

By scanning a QR code, visitors are led to an exclusive online app which lets them take augmented reality enabled selfies with dynamic photo effects and hot air balloon filters.

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