7 September 2021
MALAYSIA Airports Holdings Berhad (MAHB) launches a new shopping campaign, Are You The Goldenaire, aims to establish shopMYairports’ position as the premium travel-retail e-commerce platform in the country.
Its Senior General Manager of Commercial Services, Hani Ezra Hussin said the campaign is expected to increase its user base by 16 times and sales growth by 10 times.
The campaign is also launched in conjunction with the first birthday of shopMYairports.
“ShopMYairports is a series of online promotions in 2020 that contributed to encouraging sales, in particular, Boxing Day, which resulted in 58 times average daily sales and 38 times average daily orders.
“Over the past year, shopMyairports has provided a dynamic boost to retailers to enhance sales through a new airport shopping experience for travellers and non-travellers,” she said.
The campaign will give shoppers a chance to win a grand prize of 200g gold bar featuring a fine silhouette of the KL International Airport (KLIA), and monthly prizes of 2.5g gold wafers worth up to RM100,000.
Shoppers can participate from Sept to end of Feb 2022 by purchasing a RM10 Goldenaire shopping voucher and redeeming it on shopMYairports e-commerce platform to be in the running to win.
Hani Ezra further added shopMYairports as one of their key initiatives to revive the local airport retail industry as the platform has proven to help the airport retail partners.
She said this is to adapt into a new business environment and allow them to do what they do best, providing shoppers with the finest products and services.
“We believe shopMYairports will continue to empower retailers and shoppers with the ultimate online airport retail experience.
“We are proud that the platform has grown by leaps and bounds in just one year, and we look forward to more milestones”, Hani Ezra said.
Hani Ezra added further marketing support is also given by Malaysia Airports to ensure maximum reach for the retailers by working closely with retailers, Malaysia Airports curates exclusive products on the platform to meet the demands of a larger audience beyond the usual travellers.
Source: themalaysianreserve.com
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