15 November 2016
As revealed by The Moodie Davitt Report, Diageo Global Travel launched the travel retail exclusive blend in July. Johnnie Walker Island Green captures the distinctive style of individual malts from the four main whisky regions of Scotland with added prominence given to island malts.
Diageo Global Travel said that Island Green has since become of the top three travel retail sellers among the Johnnie Walker range.
To celebrate its introduction, Eraman is hosting high-profile brand activations at its stores in KLIA and klia2. Each 1-litre bottle of Johnnie Walker Island Green is available for purchase at RM215 (US$49.60) but shoppers buying two bottles will receive a -20% discount.
“With malts being the fastest-growing category in this channel, we believe the launch of Johnnie Walker Island Green will act as an incredible signpost for consumers who are keen to explore the category,” said Diageo Global Travel General Manager, South East Asia Key Accounts Tushar Khandelwal. “Through our longstanding partnership with Eraman, we are proud to offer travellers access to this unique and exclusive blend, either as a treat for themselves or as a special gift this festive season.”
Original Source: www.moodiedavittreport.com