26 August 2015
William Grant & Sons brand The Balvenie has launched a "craft bar" bar at Kuala Lumpur International Airport (klia2) 2 Departures Emporium highlighting the art of Scotch whisky making.
Equipped with a hot-stamping machine, the craft bar offers personalisation and customisation of travellers’ leather items while customers learn about craftsmanship at The Balvenie distillery. Travellers who purchase a bottle of The Balvenie Triple Cask Range – a travel retail exclusive – receive a gwp personalised leather name tag.
William Grant & Sons APAC Travel Retail Director Scott Hamilton said: “The Balvenie commitment in celebrating craftsmanship is a journey we've been on for many years and it all stems from the fact that our approach to crafting our whisky has changed very little in over a century.
"The new klia2 Departures Emporium presents us the optimal space to bring the idea of craft and customisation to life. At the same time, we want to reward single malt connoisseurs with customised gifts to encourage trade-up and brand loyalty. This is aligned with Malaysia Airports’ vision of bringing more experiential activity and excitement to airport shopping with klia2.”
The Balvenie maintains five rare crafts used in its whisky making. It claims to be the only distillery that still grows its own barley; malts in its own traditional malting floor; employs coopers to tend every cask, a coppersmith to maintain the stills and a malt master to ensure the quality of the resulting spirit.
The activity runs from 18-31 August at klia2 Departures Emporium before shifting to klia2 Arrivals from 1–30 September.
Original Source: www.moodiereport.com
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