9 November, 2011
Malaysia Airports Holdings Bhd (MAHB) has unveiled a new partnership model with its concessionaires, aimed at uplifting the company’s existing commercial partnership to a new dimension of growth as it prepares for new and expanded commercial opportunities at the Kuala Lumpur International Airport 2 (klia2).
The model was unveiled at the Malaysia Airports’ Concessionaires Conference 2011 at Sepang near here today. Managing director Tan Sri Bashir Ahmad said commercial services will play an increasingly significant role in Malaysia Airports.
"For us to achieve our goal and targets, we have to have on board our partners, particularly our concessionaires. "Ours is a symbiotic relationship. We have to work together to create commercial demand and increase value," he said in a statement today.
He said the airport operator is addressing all the factors such as sales per passenger for concessionaires and passenger and revenue growth for airports as an integral part of the partnership model. Additionally, Malaysia Airports is expanding its commercial composition at its airports and this year alone, the company has added more than 10 brands, both international and local, to its international airports.
Meanwhile, as part of its recognition programme, Bashir said Malaysia Airports will be presenting special awards to its concessionaires, including Moment of Truth, Out of the Box, Best Supporting and Top in Class awards.
The conference, themed "In-Sync: Discovering a New Axis for Growth", focuses on the symbiotic relationship between concessionaires and airport operators and how each party can drive profitability, bring value and sustain growth for mutual benefit.
The one-day event features speakers from various organisations including Leo Burnett Worldwide, SAP Asia and Microsoft Malaysia.
Approximately 300 participants representing more than 150 companies from Malaysia and around the region attending the event will have the opportunity to find out more on the latest trends in branding, retail marketing and technology. — Bernama
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