29 March 2018

DUTY-FREE retailer Eraman is looking to unveil its refreshed brand by the third quarter of this year in conjunction with its 25th anniversary celebrations.

Eraman aims to launch its refreshed brand by the third quarter of this year.
Eraman aims to launch its refreshed brand by the third quarter of this year.

Malaysia Airports Holdings Bhd (MAHB) managing director Datuk Badlisham Ghazali said strengthening the Eraman brand in the local and international market was a priority.

“In conjunction with Eraman’s 25th anniversary, MAHB will implement a rebranding initiative that will be rolled out in a coordinated approach, covering the website, staff uniforms and other aspects, all the way to the stores,” he said.

“In driving Eraman’s commercial success, we will continue to foster close participation with our brand partners in promotional efforts and ensure that the company has the latest products – those that are in demand and in trend – to cater to all shoppers.

Eraman has built a reputation with its value offers to consumers and in support of that strategy, it enjoys particularly good relationships with some of the leading beauty houses.

In October last year, it worked with Dior to introduce an innovative perfumes and cosmetics kiosk at Contact Pier, KLIA.

Apart from that, it also works directly with renowned perfume brands such as Carolina Herrera, Paco Rabanne, Nina Ricci and Valentino under the House of Puig to get establish closer collaborations.

The retailer is looking forward to bringing in more big names such as M.A.C Cosmetics, Gucci and Joe Malone into its portfolio.

Eraman will further add more brands to its perfumes and cosmetics portfolio later this year to cater to the fast-growing tourist arrivals from China, Japan and South Korea.

The company recorded a 20% growth in passengers by destination (China) for year-to-date November 2017 compared to the previous year.

Apart from discounts, Eraman prides itself in providing ease and convenience to shoppers when making payments.

In June last year, all Eraman retail and F&B stores as well as lifestyle stores in KLIA and klia2 started accepting Alipay to cater to the ever-growing Chinese market base.

By August last year, all other retail and F&B stores in other airports were also fully enabled to accept Alipay payments.

On top of a strategic partnership with Alipay and other partners such as Union Pay International, Eraman is also looking into collaborations with banks in China and, potentially, other mobile payment and digital wallet service providers.

It has also started upgrading its stores where possible, refreshing store layouts and bringing in new activations.

In March last year, Express, a newly renovated and rebranded store in KLIA, was opened, followed by a second store at the Arrival Hall, klia2.

The company also expanded its F&B franchise business under the Gloria Jeans Coffee brand with two kiosks last August – at Level 3 International Arrival Hall and Level 5 International Departure Hall of KLIA.

With all these initiatives, Eraman has managed to contribute a significant portion on Airport Operations Business, at 18.4%, to its parent company MAHB.

“We hope with exciting marketing campaigns such as these, Eraman will continue to attract passengers into its stores to enjoy a variety of offerings that also allows them to walk away with fantastic prizes,” saod Badlisham

“This is our way of expressing our utmost gratitude to loyal customers

“We look forward to building and nurturing this relationship for a long time to come.

“Our first 25 years has been an incredible journey, and the next 15 will be even more amazing,” he added.

Original Source: themalaysianreserve