29 September 2011
The new permanent Low-Cost Carrier Terminal (LCCT) or klia2, will be commercially-driven, says Malaysia Airports Holdings Bhd senior general manager (commercial services), Faizah Khairuddin.
She said the plan to add more commercial value to the LCCT was established, even at its planning stage.
“About 20 per cent of the total 250,000 square metres at the klia2 was allocated for commercial purposes.
“Of the 20 per cent, five per cent is for offices and storage facilities. The rest of the space, amounting to about 38,000 square feet, will feature pure retail and food and beverage outlets.
“Once the klia2 is ready and begins operations at the end of 2012 as planned, more than 50 percent of the terminal’s revenue will come from commercial activities,” she told Bernama after launching Malaysia Airport’s first-ever television commercial and first iButterfly Asia iPhone application in Malaysia, here Thursday.
Faizah said that the commercial allocation at the klia2, was much bigger than that at the Kuala Lumpur International Airport and some others regionally, such as Changi International Airport in Singapore and the Hong Kong International Airport.
“At the KLIA, the commercial capacity, is at five per cent of the total terminal size of 500,000 square metres.
“Both the KLIA and new klia2 will be important commercial business ports for Malaysia Airports, as the functions and target travellers are of totally different segments.
“The KLIA serves travelers wanting full travel services while the klia2 users is for those who opt for the low-cost airlines.
“Most retail outlets in the new airport will come up with products with similar price tags as in downtown, thus, removing the negative impression that goods at airport shops are more expensive,” she added.
In order to add more commercial value to all airports managed by Malaysia Airports, Faizah said the aviation company is investing up to RM5 million annually, for advertising and promotion purposes.
“We are expecting a higher passenger flow and more commercial offerings at klia2 compared to the existing terminal.
“The two factors itself will be the drivers for higher spending per pax at the klia2,” she added.
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Source: Bernama, 29 September, 2011.
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